Posted On: March 24, 2016 by ZDS
Trying to develop a strong social campaign can be difficult, even for a company with a strong grasp of the rest of online marketing. By working with ZDS to develop your campaign, however, you can skip the awkward phase where you bleed funds for no gain, sidestep the disastrous posts gone viral and the damage to your brand, and move straight into building your audience, your brand, your bottom line.
Here are 8 benefits you stand to gain by working with ZDS on your social marketing campaign:
1) A platform for brand building
Very few approaches give a business quite the potential for brand building as a social marketing campaign in the right hands. Of course, in the wrong hands, social media can spell disaster for your branding; it doesn’t take much to put yourself on the wrong side of certain web communities. That’s why it’s so important to work with an expert team, such as ZDS, to make the most of your social marketing and empower your brand with minimal risk.
ZDS can research your prospects; who they are, what they’re into, what they expect and what they do not from a company offering your products or services. From there, they can develop a social campaign that strengthens your brand and your reach without sacrificing authenticity—threading that needle makes the difference between amazing successes and unmitigated disasters.
2) Market research
Social media isn’t well-organized or neat, but in the right hands it can be a potent tool for market research. Once your presence gets people talking about your brand, your products, your competitors on social media, you can dig deep into those people and see what else they talk about, what else they care about, what communities they participate in and overlap with. It doesn’t take long at all to begin identifying market segments you’d never spot from other angles. PPC and SEO have their role in your online marketing, and they can provide their own unique insights, but they can’t offer everything a ZDS campaign can.
3) Increased traffic
A simple advantage of any well-made social marketing campaign is, of course, increased traffic to your website or store. It can be quite tricky to turn the non-commital, ephemeral contact of social media into hard action, but when you get the knack down and apply the right pressure, the benefits are quite impressive. A ZDS campaign can figure out the right moves, the right content, the right phrasing to get your target audience to take notice and take action.
4) Better traffic
More traffic isn’t enough, especially when it’s coming from social media. Cheap tricks such as vapid clickbait only goes so far towards improving your bottom line and making the ROI of social marketing worthwhile. What you really need, and what really separates and expert campaign from an amateurish one, is the quality of that traffic.
A ZDS campaign is tailored to bring in primed and ready prospects, pre-qualified leads most likely to take action once they reach your site. A million page views and a single purchase isn’t worth your time or money—you need experts that know how to cull that million page views down to 1000, all taking action.
5) Agility for response
Once you’re established thoroughly on social media with your target audience, you’re in position to react with amazing agility to anything that arises in your industry. A bad review goes out? You can respond. A new opportunity arises? You can capitalize.
This isn’t something you can do without laying the proper groundwork; the only way to make social media work quickly for you, is to take your time on the front end. This is something a ZDS campaign can do for you, handing you a powerful tool for the future.
When you reach out on social media and make some noise, you’re going to get people thinking about you while they’re on Twitter, Facebook, LinkedIn. And when that happens, they’re going to talk about you with their friends, followers, groups. You can immensely increase the amount of talking about you going on in the world with a good social campaign
Of course, whether this is a good thing or a bad thing depends on what everyone has to say. If you’ve cultivated a positive reputation and a strong brand, it’s going to be an excellent thing. If no one has anything nice to say about you, it might be better to lay low and depend on low-information prospects—that’s hardly a strategy with an eye to the future, however.
7) Insulation from errors
When you leave your social accounts to amateurs, really terrible things can happen in the blink of an eye. You don’t want some passionate intern dragging your brand into a red-button issue because they posted something inflammatory on the company Facebook page. Even if you leave matters in the hands of experienced professionals, mistakes can be made in the heat of the moment—just look at the myriad brands that have accidentally attempted promotion on hashtags for national tragedies, and other social media disasters.
Getting experts to handle your social media on your behalf keeps all of this far, far less likely to occur. They know the mistakes, the slip ups, the disasters in waiting. And if by chance something does go wrong, plausible deniability certainly has value in and of itself.
8) Improved SEO
Social media is where sharebait thrives best. That means that if you leverage it properly, it can become an incredibly potent engine generating natural backlink profiles in perpetuity—no tricks, no deception, no Google updates destroying your search rankings. Just pure, efficient backlinks. Who doesn’t want more and better SEO for their site?
This is only the tip of the iceberg for what a good social campaign can do for your company; utilized properly, a social campaign can redefine a brand and drive a middling company into the upper echelon of their industry. If you’ve ever wanted to be a kingmaker, a leading authority within your industry, social media is a route to that goal. It’s all a matter of how well you do it.