[Posted on June 3rd, 2015 by Carly Bevins]
ZDS marketing, otherwise known as zero down social, plays a vital role within businesses around the world. Whether you have an e-commerce site or not, you have to be on the social media sites and it goes beyond having a profile. There are plenty of reasons why this form of marketing needs to be in place within your business.
It’s Where People Are
The number of social media users has increased dramatically over the past several years. Facebook has reported more than one billion user accounts and current research has indicated that close to one in four people around the world have a social media profile of one kind or another. When you want to be where the people are at, it only makes sense to look at zero down social as a form of marketing.
It Covers Many Demographics
Once you find your target demographic, you want to use the most effective form of marketing to reach those people. Social media has been able to cover a wide range of demographics. Facebook alone can cover high school, young adult, middle-age, and retired. Then as you look through the other social media platforms such as Twitter, Instagram, and others, you will find that more demographics are covered. Whether you market on one or choose to market on more, it will be possible to reach the people who are the most important to your business.
It Connects People
Social media is great at connecting people. Once you have commented on activity, it can be seen by those who you are friends with. This is advantageous for your business because as people interact with your business by commenting or sharing, it can be seen by all of their social connections as well – and that only makes your business more visible to the community as a whole.
It Can Be Affordable
ZDS marketing can be very affordable. The reason for this is because it’s based on the social media profiles that have already been established and using those in conjunction with paid marketing. There are zero down options, so you don’t have to pay a lot of money out of pocket. Instead, you focus on a campaign that is going to work based on your industry. The money that you spend can be tracked so you know how many leads you get out of it and that goes towards determining your actual return on investment.
Everyone has different goals and are within different industries and therefore marketing strategies have to be customizable. A ZDS marketing strategy can be customized to meet the individual needs of your business. When working with Zero Down PPC, a marketing analyst can get to know what’s important to your business and make the necessary recommendations so you get the best possible return on investment.