[Posted on October 27, 2015 by Carly Bevins]
Wondering how Zero Down Social boosts your online marketing results? When we apply our unique approach to social marketing, your business benefits in myriad ways, from traffic and lead generation to customer satisfaction and industry buzz. Other Internet marketing tactics have their place, of course, but none can show identical strengths to the social media marketing strategies we offer at Zero Down Social. Here are just 10 of the ways our services will improve your business’s outlook, short-term and long-term:
1. Improves exposure
Getting the right content in front of the right eyes is key to any marketing strategy; working together with ZDS will boost your marketing results starting from this most basic of building blocks–exposure. We’ll put your name out there, with the right image, in front of the right demographics to grow your company. Even before traffic begins to flow in earnest from your social efforts, a custom Facebook page and a bit of noise on the social networks will lead to more exposure than you might expect.
2. Strengthens your brand
The strength of your brand is wholly dependent upon how it’s perceived in the wild—ZDS generates stronger brands by developing your image directly within social networks, instead of through the filter of second-hand commentary. Why allow your brand’s image within social media to be dictated by others, when you can utilize our social marketing to achieve more consistent, focused branding directly to your audience? Strong brands derive from strong marketing, and no other form of marketing makes a more direct impact on what people are saying.
3. Generates more and better traffic
When people start talking about your brand, when they can interact with you on Facebook, read your posts, see others liking your page and sharing your content, traffic naturally flows to your business. But that’s not the best part—after all, traffic that doesn’t close isn’t worth anything; in fact, traffic that doesn’t close costs money. That’s why the careful social strategy behind ZDS’ efforts is worth so much to your business: by targeting the right groups with your content and sharing just the right message, we ensure that the people paying attention to your business on social media are the same people who will buy from your company—not just browsers and heel-draggers.
4. Improves networking
When you have a slick, professional appearance on social media, potential business partners take note. When you produce high quality, targeted content aimed at key demographics, they start wanting to work with you. If you want to secure the strength of professional networking for your business, start by making a good impression on the public; no one wants to go into a partnership with the corporate equivalent of a shiftless slob. Clean up your social media, show you have the kind of outreach that makes money, and opportunities will flock to you.
5. Helps you see what the public thinks of your business
Social media serves as a window into the consumer mind; publicly shared personal conversations about what brands impress, which ones disappoint, what people want to buy, what they’re getting tired of, and what you might do to really get their interest. When you make noise in the social network sphere, you encourage more and more people to talk about your business, which in turn gives you more insight. You can’t get that kind of data any other way.
6. Improves customer relationships
When you reach out directly to customers, when you appeal to them with content they care about and put yourself alongside them on search engines, they’re naturally going to feel closer to your company. A sound social marketing campaign builds customer relationships no other marketing endeavor can compete with. If you understand the value of returning customers, word-of-mouth, and minimal returns and complaints, then you understand why building relationships like this is a fundamental goal for any savvy marketing effort.
7. Strengthens your position in search engines
A well-managed social marketing campaign pulls double-duty, positioning your company for better search engine results. You can use clever content to secure backlinks, push your Facebook page up through the rankings, and strengthen your authority by becoming a trusted public voice. Onsite SEO has its place, but a good social campaign is a complement you shouldn’t skip.
8. Cheaper than alternative marketing methods
In the long term, you’re going to spend less money developing a solid social media campaign than you would maintaining your content marketing, PPC, or other online marketing campaigns. That means you can secure a superior ROI with a savvy social marketing campaign, or you can leverage social media in combination with these other techniques to really pump your business up. Whichever route you take, ZDS offers a superior return on your investment.
9. Integrates well with other marketing techniques
Social media meshes incredibly well with other popular methods of Internet marketing; utilize PPC ads in combination with your freely posted content on Facebook, drive traffic from your social media account into your inbound marketing funnels, improve your SEO by securing backlinks from countless fresh sources. Why settle for a single successful marketing campaign when you can build a massive, self-supporting network combining the strengths of several—and eliminating the weaknesses of each.
10. Gives insight into valuable customer segments
Getting deep into social media gives companies a unique degree of insight into who buys their products and services. You can learn the demographics, lifestyles, and behavior types that add up to profitable customers by reaching out and monitoring the response. Hashtags, favorite pages, and other social content all give you an easy way to observe your customers in the wild and see what they truly care about—and once you know that, you know how to market to that group with incredible efficacy.
There you have it—10 ways ZDS boosts online marketing results naturally and effectively. Few online marketing strategies will engender the same degree of long-term customer loyalty, so take advantage of the opportunity to develop a lasting impression the demographics that matter most to your business’s success.