[Posted on June 10th, 2015 by Carly Bevins]
Many business owners find themselves struggling. They often know they need to market their business to improve profits, but at the same time, they do not have the funds to create a successful marketing campaign on a big scale. Or, that is the misconception. The fact is, you do not have to spend a lot of money to achieve your goals of marketing your business. All you need to know is how to effectively market your business affordably using the wide range of tools that are available to you already. This is easier to do than you may realize and these tips can help you.
#1: Create an effective website
One of the first and most important components to any business owner’s marketing plan today is the use of a website. No matter if your business is online or fully offline, most businesses need a website. This is where the customers are going to go to learn more about what you have to offer. Keep in mind that websites do not have to be high tech or graphic-filled. They need to provide information that a customer needs to make a decision to visit and buy from the company or not. Set up your business as a first step.
#2: Aim any ads you create at your customer’s heart, not his head
It is very easy for business owners to focus on themselves. You want to show your customers that your products and services provide exceptional services. But, they want to know what you are going to do for them. To do that, you need to play to their heart. Use emotion in your advertisements in any way. You’ll achieve far more with a plan like this than with creating a long list of features and details about your business.
#3: Set up social media
Beyond a doubt, you need to have social media in place. It is the single most important tool that you can have in terms of marketing your business online and in today’s ultra-connected world. It does not have to be hard to do. Consider these easy steps.
- Establish a Facebook page. Use ZDS to create a professional-looking page that gets attention.
- Create a Twitter page that provides short messages to your customers.
- Create other accounts, such as those on Pinterest, YouTube.com, LinkedIn, and photo sharing sites.
Once in place, you can use social media to interact with your customers. That’s important. You need to interact. In a few minutes, we’ll explore more steps to interacting in this way. For now, create professional social media sites that you know communicate your personal message.
#4: Establish your brand
Building your brand is more than creating a logo. You also need to define what your brand is. For example, define what your brand stands for. Again, play at the heart of your clients and customers. When they need a product that you have to offer, you want them to remember your brand. Building a brand takes time, but using your website and blog in a straightforward manner with the same language and message over and over again allows you to create this.
#5: Create a fun promotion
Everyone loves to get something for a discount or for free. With your social media accounts, you can easily create a sharing contest of some type. You will need to choose a promotion that works for your company. You do not need to give away a car or any other lavish prize. But, you should create interest. Use social media to market your plan. You will also want to consider creating something very unique. The more unique and interesting it is, the more likely you will be able to get the attention you need. Why do you need a promotion like this? It’s simple. You want to gain more followers to your website and social media. These are people you’ll market your services and products to, turning them into profits.
#6: Interact with your customers
How can interacting really make a difference in terms of marketing your business? It’s easy. Today’s customers want to feel valued by the companies they work with and buy from and to do that, you need to show you care. By interacting with them, such as communicating with them over social media and answering their questions, you’ll easily make sure they know you care about them. This also helps to build your brand.
#7: Use a PPC program
Another way for you to create interest in an inexpensive way for your business is to use pay per click advertising. You will want to work with a trusted, experienced team to do that. ZDPPC is one of the most effective tools you have for creating an affordable, but highly effective marketing plan using pay per click advertising.
#8: Build your blog
A blog is another tool you need to have in place and it is different from your website. A blog will need provide you with an effective way to market your business. You can use it to sell your promotions, answer your customer’s questions, or educate them about your products. In short, it is also effective for marketing your business online because it aids in SEO. This helps your business to rank well in the search engines.
#9: Use photos
The next step you need to take is to give them something to look at when you are posting online. Take photos of your products, team, and the services you provide. Use before and after photos. Create shots of your location. Photos get attention.
#10: Keep working at it
This type of marketing is highly effective but it only works if you are able to be consistent at it. To do that, you need to post to social media daily. Aim to add articles and content to your blog and website every few days. You also need to keep your brand message clear throughout these interactions. And, be sure you do interact with your customers.
When you pull all of these marketing methods together, you will quickly find yourself growing your business brand, building your traffic online, and increasing sales. What’s more, none of these marketing methods are expensive, hard to do, or too time consuming for you to put into place. They are all, however, very effective at helping you to succeed.